We have established the "4+2" Commercial Management System to create an efficient and comprehensive commercial operations platform. This system integrates full-chain functions, including project positioning, tenant recruitment, leasing, operations, market promotion, and property management, while driving two key value-added strategies: commercial branding and membership systems.
Under the community commercial brand, we have two distinct product lines: Brim 28 and Brim Box. Brim 28 offers an open-format design, incorporating themed community elements to create dynamic spatial experiences for a diverse, high-quality customer base. Brim Box, with its compact layout and strong localization, focuses on optimizing store arrangements to meet the daily needs of nearby residents.
Through continuous innovation and refinement, we are committed to enhancing Hong Kong’s community commercial landscape, delivering diverse lifestyle experiences and elevating the overall quality of urban living.